1. Increase visibility. Effective public speaking is an incredibly powerful (and free) marketing tool. Every time you speak in front of an audience, you are promoting yourself and your business.

2. Boost credibility. When you deliver in an informative and inspiring speech that connects with your audience, you bolster your credibility as a knowledgeable expert.

3. Captive audience. What business owner doesn't dream of spending time in a room with their target market? Public speaking gives you exactly that opportunity!

4. Personal connection. No other advertising medium allows you to come face to face with your target market. Public speaking enables you to create a personal connection with your audience.

5. Differentiation. You know what makes your product or service better than all the rest, but that's hard to convey in a 60-second commercial, online ad or print ad. Public speaking you lets you directly tell your target market why you're the best!

6. Ripple effect. Deliver a compelling speech that resonates with your audience and you'll give them something to talk about. Word of mouth is one of the strongest forms of advertising you can get!

And here's an added BONUS (as if you need one).... Once you start getting your awesome self out there and people see what an incredible speaker you are, you may even get PAID to speak. Yes, you read that right. Demonstrate your experience and skill, and you can actually get paid to market yourself and your business (directly or indirectly).