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Marketing & Digital Media

April  28, 2017

8:00 AM - 12:00 PM

UCONN Stamford 

The 2017 Symposium has come and gone...

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Drive BIG results for your small business

Network, learn and grow at the 2017 Stamford Small Business Symposium! The Small Business Symposium was created with the goal of bringing small business owners together to establish new relationships and share valuable knowledge to grow their businesses. As an attendee you'll:

  • Network with other business owners

  • Raise awareness of your business

  • Gain valuable information to help you grow your business

  • Build your referral network

The theme of the 2017 Symposium is Marketing & Digital Media. Experts from the Fairfield County area will lead breakout sessions on a variety of marketing, social media and technology topics. This event is free to attend - registration is required

Event proceeds benefit

Orchids of Life

Orchids of Life is a 501(c) charitable organization that funds research for natural, non-toxic treatment of cancer and other disease.


7:30 AM

8:30 AM

9:15 AM

10:00 AM

10:45 AM

11:30 AM

12:00 PM

Registration, continental breakfast and networking

Welcome and Keynote Address

There will be a 15 minute break between each breakout session

Breakout Session 1

Breakout Session 2

Breakout Session 3

Closing Remarks and winners announced

Event ends

Event Schedule

  • 30 Ways to Grow Your Email List - Cheryl Henchar

  • 6 Tips to Get Your Target Market to Tune In & Take Action - Shannon Daniels 

  • 10 Small Business Marketing Mistakes & How to Avoid Them - Colette Cote

  • How to Bake a Successful Content Marketing Strategy - Valerie Chernetskyy

  • The Holy Grail: Getting to the Top of Page 1 on Google - Michael & Marc Guberti 

  • #Snaphappy: How to Get the Most Out of Hashtags - Sharon Arena

  • How to Attract New Clients Using Facebook Ads - Gary Griffiths 

  • 7 Ways to Use Live Videos to Promote Your Brand & Business - Zef Zan

  • Marketing to the Federal Government - Lisa Wood

Breakout Sessions


Keynote Speaker

Ed "Skip" McLaughlin

Ed is the founder of four businesses and is currently running Blue Sunsets LLC, a real estate and angel investment firm. He bootstrapped his first business, United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed earned Entrepreneur of the Year honors from Ernst & Young. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI’s Global Workplace Business for the Americas. Ed's book, "The Purpose is Profit" just received the 2017 Axiom Book Award for Entrepreneurship. A member of the Board of Governors for Tufts Medical Center, Ed founded its David E. Wazer Breast Cancer Research Fund. He graduated from the College of the Holy Cross, where he is a member of the Board of Trustees. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children.

Featured Speaker

Caroline Simmons, State Representative, 144th District

Caroline B. Simmons is honored to represent the 144th District in Stamford, Connecticut. She is House Chair of the Commerce Committee. Caroline worked for the Women’s Business Development Council in Stamford where she helped provide entrepreneurial, financial, and professional development training programs for women in CT. She currently serves on the WBDC’s board. Caroline is Co-Chair of the Connecticut Young Democrats’ Women’s Caucus, and a member of the Stamford League of Women Voters and the Southwest CT Chapter of the Brady Campaign to Prevent Gun Violence. Previously, Caroline worked at the U.S. Department of Homeland Security (DHS) for four and a half years. Learn more >

Breakout Session Instructors

Cheryl Henchar

Email Marketing Expert

Shannon Daniels

Public Speaking, Communication & Mindset Coach

Colette Cote

Integrated Marketing &

Communications Consultant

Zef Zan

International Livestreamer & Keynote Speaker

Gary Griffiths

Social Media Marketing Expert

Valerie Chernetskyy

Content Strategist & Copywriter

Lisa Wood

Statewide Director

Connecticut PTAP

Sharon Arena

Social Media Marketing, Event Planning & PR Expert

Michael Guberti

Social Media & SEO Expert

Marc Guberti

Social Media & SEO Expert



Presented by




Shannon is Founder of SPEAC Public Speaking, Communication & Mindset Coaching, where she works with companies and individuals to master the art of communication, create a positive mindset, overcome obstacles and achieve goals. Shannon is also an author, motivational speaker and educator. She is as an Associate, Enterprise Risk Management Program (Communication for Risk Professionals) at Columbia University and Adjunct Instructor of communication studies at Iona College. 

Shannon Daniels

Cheryl Henchar

Cheryl is the President and Founder of Cheryl’s Creative Services, which assists small business owners with email marketing. As an Authorized Local Expert Speaker with Constant Contact, she conducts educational seminars and webinars on the values of email marketing and integrated online tools. Cheryl was honored by Constant Contact as “Rookie of the Year 2014 Solutions Provider,”  a new provider who exemplifies what it means to achieve small business success for themselves and their clients.



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Stamford Small Business Symposium
April 28, 2017
8:00 AM - 12:00 PM
University of Connecticut
Stamford Campus
1 University Place
Stamford, CT 06901
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