​We believe authentic communication is more than a skill. It’s a superpower.
Whether you're speaking on a stage, sharing a story in the boardroom, or navigating a tough conversation, your words have the power to spark change, build trust and move people.
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Authenticity isn’t a buzzword. It’s your edge.
To SPEAC Success (speek suhk-cess) is to show up and speak out boldly, brilliantly and as your truest self. It’s the magic that happens when you lead with passion, speak with purpose, and offer a perspective that only you can bring. When you SPEAC Success:
You don’t just communicate. You connect.
You don’t perform. You resonate.
You don’t just speak. You SPEAC.
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Whether you're battling stage fright, struggling to get your message across, want to become a stronger storyteller or need to communicate with more clarity and impact, we can help you SPEAC Success.
Shannon Malkin Daniels
Founder, SPEAC Success
"The success of your presentation will be judged not by the knowledge you send out, but what the listener receives"
- Lilly Walters -
SPEAC Framework™
SPEAC™ (Strategize, Prepare, Elevate, Articulate, Connect) is more than a framework. It’s a powerful approach to communication that helps you own your voice and share it with passion, purpose and perspective.
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Whether you're stepping on stage, speaking up in a meeting or having a meaningful one-on-one, the SPEAC Framework gives you the tools to show up confidently, connect authentically and communicate in a way that builds trust, moves people and opens doors.​
1
STRATEGIZE
You wouldn’t launch a business without a plan. High-stakes communication deserves the same level of strategy. Before you say a word, you need to get clear on the why, who and what. This stage is all about intention. Who are you speaking to? Why are you speaking to them? What do you want them to walk away with—or better yet, do? And what’s the one core message that anchors it all? When you take the time to Strategize, you create alignment between your purpose, your audience and your message. That’s how you stop winging it and start communicating with real clarity and impact.
2
PREPARE
Once your strategy is clear, it’s time to get to work. Prepare is where you gather what you need to bring your message to life. This stage includes researching your topic, finding relevant data or stories, and building out the structure that will guide your delivery. Think of it as creating your roadmap—your talking points, your flow, your supporting material—so you’re not just prepared, you’re grounded. Strong preparation gives you something even more important than polish: confidence. Because when you know your material, you can focus less on remembering what to say and more on how you want to say it.
3
ELEVATE
Elevate is where your message starts to sound like you. This is where you take your strategy and structure and bring it to life with your passion, purpose and perspective. It’s not just about telling people what you know. It’s about showing them. That means adding your stories, experiences and testimonials to create moments that help your message land and stick. This is how you stand out and truly connect. When you Elevate, you’re making your message memorable. You use imagery, storytelling and language that paints a picture. You don’t just inform. You inspire. And you do it in a way that’s real, relatable and all your own.
4
ARTICULATE
This is where your message meets the moment. Articulate is about how you deliver—not just through your words, but through your voice, body language and presence. It’s not about mimicking someone else’s style. It’s about showing up as the most confident, polished and authentic version of you. This is where you fine-tune your verbal, vocal and nonverbal delivery: tone, pacing, eye contact, movement, posture and the energy you bring into the room. Whether you're presenting to a group, leading a meeting or having a tough conversation, strong articulation ensures your message comes through clearly and confidently.
5
CONNECT
Connection is the outcome of SPEACing Success. When you’ve done the work—when you’ve strategized, prepared, elevated and articulated with intention and authenticity—connection becomes inevitable. This final step is where everything clicks. Whether you’re speaking to an audience of 1,000 or one, real connection happens when your message reaches people both emotionally and intellectually. That’s what moves them. That’s what builds trust. That’s what opens the door to lasting impact. To Connect is to listen deeply, respond with empathy and stay present to the moment. It’s not about being perfect—it’s about being real. Because when people feel you, they hear you.
You’ve got the message. We’ll help you SPEAC it.
Book your complimentary Spark Session today!
APPROACH
Practical, Human, Tailored to You
I’ve learned that the best way to grow as a communicator is to actually speak, reflect and try again. You don’t need a bunch of rigid rules or a one size fits all formula. You need an approach that feels true to who you are and supports the way you naturally show up.
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My work is rooted in real life practice. We’ll look at your actual scenarios, conversations and presentations so the skills you build are useful the moment you walk out of the room. Every session is interactive and experiential because communication is something you learn by doing, not memorizing.
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Most of all, I bring a human first mindset. Experience has taught me that authenticity is the key to connection and that connection is much more valuable than perfection.
I meet you where you are, tailor the work to your goals and help you grow into a communicator who feels confident, grounded and fully yourself on any stage or in any room.
Want to learn more?
COACHING
Individual & Small Group Coaching
Coaching with me is all about helping you communicate with more confidence, purpose and authenticity. Whether you’re preparing for a big keynote, leading a small team meeting or simply wanting to feel better in everyday conversations, we’ll focus on the skills and strategies that move the needle for you.
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We’ll work through your real-life situations, not hypothetical exercises, so everything you learn feels personal and practical. Together we’ll strengthen the way you speak, the way you carry yourself and the way you connect with the people in front of you.
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Clients come to me for support with things like managing speaking anxiety, improving verbal and nonverbal delivery, crafting stronger messages, navigating tough conversations, building executive presence, pitching ideas, showing up well on camera and interviewing with confidence.
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No two people communicate the same way, so I tailor our work to fit who you are and what you need. Coaching is available one on one or in small groups, and you can learn more about each option on my coaching page.
WORKSHOPS
Custom Workshops for Real Results
My workshops are hands-on, interactive and built around the real situations you and your team face every day. We’ll practice together, try things out, get feedback and build skills you can use right away.
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Every group is different, so every workshop is different. I take the time to understand your goals, your culture and your current skill levels, then shape the curriculum to match what you actually need. The result is a learning experience that feels practical, engaging and tailored to the people in the room.
SPEAKING
Hire Shannon to Speak
When I’m on stage, my goal is simple. I want people to feel seen, to feel something shift, and to walk away with tools they can actually use. I speak from a place of lived experience, weaving in stories, insights and practical strategies in a way that feels authentic and engaging.
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I connect with audiences by meeting them where they are and inviting them into the conversation. My talks explore what it means to communicate with authenticity, lead with purpose and build connection that goes deeper than a polished script.
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Whether you’re planning a corporate event, conference, retreat or community gathering, I bring energy, warmth and a message that stays with people long after the session ends. If you’re looking for a speaker who can inspire, challenge and empower your audience to show up as their most authentic selves, I’d love to support your event.
Upcoming Workshops & Events
TESTIMONIALS
When authentic voices SPEAC Success, they create powerful outcomes and real connection. These are the stories of clients who have done just that.
I brought Shannon in to revitalize our sales approach with a focus on needs-based selling, persuasion, and storytelling. Her expertise in these areas was evident from the start. Her ability to break down complex concepts into actionable steps made the training engaging and effective for our entire team. Shannon helped our team uncover the unique stories that differentiate Tauck from our competitors. By teaching us how to weave these stories into our sales conversations, we will see a significant improvement in our ability to connect with clients on an emotional level. Our sales team is now equipped with the tools and confidence to not only identify customer needs but also to craft compelling narratives that resonate deeply. I highly recommend Shannon to any organization looking to elevate their sales performance through the power of storytelling.
~Shauna Sullivan Reilly, Director of Sales & Trade Marketing, Tauck
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Stacey Ross Cohen
CEO, Co-Communications
Author, BrandUp
I'm forever grateful to have found Shannon to help me prep for my TEDx Talk. With Shannon by my side, I honed my presentation skills and delivered an exceptional TEDx Talk. With 1.1 million views, her impact speaks for itself. Shannon is a true master at her craft, possessing the perfect blend of strategy, talent, creative ideas, enthusiasm, and passion. She truly goes above and beyond for her clients.
Marco Groot
CEO, Hilverda de Boer USA Inc
Over the years I developed an anxiety to speak, during meetings and general presentations. Not really handy for a CEO of an International midsize company. Shannon helped me with tips, taught me new techniques and we did even a "fake" presentation in front of her office people. All this boosted up my confidence of speaking in public again, and it really helped me.
Christine Gaze, CFP®, CIMA®
Founder & Managing Partner, Purpose Consulting Group
Shannon is fantastic! She helped me prepare a presentation for a keynote before 1000+ audience. I am highly seasoned at developing and delivering presentations, but Shannon helped me ensure my message was tight and on-point. She also counseled me to inject a parallel personal story to help add more life and humor. The presentation got rave reviews. I am confident that it was much better than I would have come up with on my own. I am looking forward to working with Shannon again in the future!
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