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Practical Storytelling: Crafting Narratives That Connect & Convert is a 6-week group coaching program that empowers you to become a more effective communicator, storyteller and content creator, equipping you with the skills and confidence needed to succeed in your professional and personal endeavors.

This program consists of six 90-minute small group coaching sessions led by Shannon Malkin Daniels, Public Speaking, Communication & Confidence Coach, and Jenn Lederer, Award-Winning Comedian and Keynote Speaker. 

Program Overview

Part 1: Mind Your Muse

  • Session 1: Discovering Your Narrative Identity

  • Session 2: Pointed Conversations

Part 2: Own Your Story & Perspective

  • Session 3: Storycraft Evolution

  • Session 4: Perspective With Purpose

Part 3: Spotlight Showcase

  • Session 5: Signature Speeches

  • Session 6: Mock Interviews

As a participant in this group coaching program, you will receive personalized guidance and tailored support to address your specific needs and goals, fostering growth and development in the following areas throughout the program: 

 

Enhanced Storytelling Skills: Learn how to craft compelling narratives and refine you storytelling techniques, enabling you to effectively engage and captivate your audience.

 

Tailored Content Creation: With guidance on creating content for signature talks, podcasts and interviews, you will develop content that resonates with your target audience and effectively communicates your message.

 

Increased Confidence: By honing your ability to curate relevant stories and talking points, you will gain confidence in your communication skills, enabling your to articulate your ideas with clarity and conviction.

 

Professional Development: The program offers practical strategies for refining content creation and storytelling skills, providing you with valuable tools you can apply beyond the program to advance your career or personal projects.

 

Networking Opportunities: Interacting with peers in the program allows you to build connections, share insights and gain perspectives from diverse backgrounds, enriching your learning experience and expanding your professional network.

 

Recorded Feedback Sessions: You will receive recordings of your mock interviews and presentations, along with live feedback from coaches, enabling you to review your performance, identify areas for improvement and track your progress over the course of the program.

Program Schedule

Wednesday, September 11th

11:00 AM - 12:30 PM ET

Session 1: Pointed Conversations with Jenn

  • Craft and curate your impactful talking points

  • Prepare engaging sample questions for media interactions

  • Master the art of steering conversations toward your desired topics

Wednesday, September 18th

11:00 AM - 12:30 PM ET

Session 2: Discovering Your Narrative Identity with Shannon

  • Uncover your unique voice and story

  • Learn how to craft a roadmap for your storytelling journey

  • Gather and refine stories that resonate with your message

Wednesday, September 25th

11:00 AM - 12:30 PM ET

Session 3: StoryCraft Evolution with Shannon

  • Evolve your ideas into impactful narratives

  • Polish and adapt your stories for various audiences

  • Develop a versatile framework for seamless storytelling

Wednesday, October 2nd

11:00 AM - 12:30 PM ET

Session 4: Perspective With Purpose with Jenn

  • Transform your talking points into compelling content

  • Develop a robust perspective and stance (strengthen your point of view)

  • Illuminate the significance of your work with conviction

Wednesday, October 9th

11:00 AM - 12:30 PM ET

Session 5: Signature Speeches with Shannon

Step into the spotlight with confidence! Present your refined narrative to a supportive audience, and receive personalized feedback to elevate your storytelling prowess. Your presentations and interviews will be recorded and provided to you at the conclusion of the Program.

Wednesday, October 16th

11:00 AM - 12:30 PM ET

Session 6: Mock Interviews with Jenn

Step into the spotlight with confidence! Present your refined narrative to a supportive audience, and receive personalized feedback to elevate your storytelling prowess. Your presentations and interviews will be recorded and provided to you at the conclusion of the Program.

Investment: $1,575

Pay in full or in three monthly payments of $550. 

Meet the Facilitators

Jenn Lederer

Jenn is an NYC based award-winning comedian and keynote speaker. Her work has been featured by SiriusXM, Forbes.com, The Huffington Post, Inspiring Lives Magazine, on stages at YALE, Twitter and Google Headquarters in NYC and comedy clubs throughout New York City and Europe. Performing all over the country, internationally and virtually, too! Jenn emcees and leads workshops and keynotes helping audiences learn how to answer the one question everyone hates (but can’t avoid) “What do you do?” using the “comedian’s formula” for educating, connecting and amusing your audience. Jenn’s experience spans 15+ years and at least 8 different avenues in the creative industry that include earning a BA in Dance from Point Park University, co-writing an off-off-Broadway musical, co-writing an album, owning and running a Talent Management company representing actors for film, TV and theater, Motivational Speaking, Business Coaching and now comedy. Stay tuned for what’s next!

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Shannon Malkin Daniels

Shannon is a communication nerd, TEDx speaker, international author and entrepreneur who views obstacles as opportunities and believes anything is possible with the right combination of creativity, hard work and perseverance. Applying this mindset has enabled Shannon to develop innovative solutions and stand out as a leader. In 2018, she drew upon her communication expertise to found encaptiv, an award-winning audience engagement and conversion platform for virtual, hybrid and in-person presentations and events. Shannon holds a master’s in interpersonal communication from the University of Central Florida, has served on the faculty at Columbia University and Iona College, and has been coaching executives, professionals, entrepreneurs and students on effective communication and public speaking skills for a decade. Among her many accomplishments, Shannon has helped clients land, develop and deliver TEDx talks - including one that became a viral phenomenon that turned into a book deal; successfully navigate Shark Tank auditions to get to filming; transform authors' words into impactful keynotes that launched their books...and more! Shannon is the Co-Founder of SOW Victory Fest, a global event that celebrates, elevates and empowers women; and Co-Founder of Stamford Innovation Week, a week-long festival and conference celebrating innovation, entrepreneurship and technology. Her book, Water Yourself, has been read in 10 countries and the second edition was released in April 2023.

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