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Practical Storytelling: Crafting Narratives That Connect & Convert is a 3-month group coaching program that empowers you to become a more effective communicator, storyteller and content creator, equipping you with the skills and confidence needed to succeed in your professional and personal endeavors.

This 3-month program consists of 6 small-group coaching sessions led by Shannon Malkin Daniels, Public Speaking, Communication & Confidence Coach, and Jenn Lederer, Award-Winning Comedian and Keynote Speaker. Each month, you'll engage in 2 immersive coaching sessions - one session led by Shannon and one led by Jenn - with both coaches attending all sessions. 

Program Overview

Month 1: Mind Your Muse

  • Session 1: Discovering Your Narrative Identity

  • Session 2: Pointed Conversations

Month 2: Own Your Story & Perspective

  • Session 3: Storycraft Evolution

  • Session 4: Perspective With Purpose

Month 3: Spotlight Showcase

  • Session 5: Signature Speeches

  • Session 6: Mock Interviews

At the end of the Program you'll have the opportunity to step on stage and show off your storytelling prowess at our inaugural Drop The Mic Night!* 

As a participant in this group coaching program, you will receive personalized guidance and tailored support to address your specific needs and goals, fostering growth and development in the following areas throughout the program: 


Enhanced Storytelling Skills: Learn how to craft compelling narratives and refine you storytelling techniques, enabling you to effectively engage and captivate your audience.


Tailored Content Creation: With guidance on creating content for signature talks, podcasts and interviews, you will develop content that resonates with your target audience and effectively communicates your message.


Increased Confidence: By honing your ability to curate relevant stories and talking points, you will gain confidence in your communication skills, enabling your to articulate your ideas with clarity and conviction.


Professional Development: The program offers practical strategies for refining content creation and storytelling skills, providing you with valuable tools you can apply beyond the program to advance your career or personal projects.


Networking Opportunities: Interacting with peers in the program allows you to build connections, share insights and gain perspectives from diverse backgrounds, enriching your learning experience and expanding your professional network.


Recorded Feedback Sessions: You will receive recordings of your mock interviews and presentations, along with live feedback from coaches, enabling you to review your performance, identify areas for improvement and track your progress over the course of the program.

Program Schedule

Wednesday, April 10th

12:00 PM - 1:00 PM ET

Session 1: Discovering Your Narrative Identity with Shannon

  • Uncover your unique voice and story

  • Learn how to craft a roadmap for your storytelling journey

  • Gather and refine stories that resonate with your message

Wednesday, April 24th

12:00 PM - 1:00 PM ET

Session 2: Pointed Conversations with Jenn

  • Craft and curate your impactful talking points

  • Prepare engaging sample questions for media interactions

  • Master the art of steering conversations toward your desired topics

Wednesday, May 8th

12:00 PM - 1:00 PM ET

Session 3: StoryCraft Evolution with Shannon

  • Evolve your ideas into impactful narratives

  • Polish and adapt your stories for various audiences

  • Develop a versatile framework for seamless storytelling

Wednesday, May 22nd

12:00 PM - 1:00 PM ET

Session 4: Perspective With Purpose with Jenn

  • Transform your talking points into compelling content

  • Develop a robust perspective and stance (strengthen your point of view)

  • Illuminate the significance of your work with conviction

Wednesday, June 5th

12:00 PM - 1:30 PM ET

Session 5: Signature Speeches with Shannon

Step into the spotlight with confidence! Present your refined narrative to a supportive audience, and receive personalized feedback to elevate your storytelling prowess. Your presentations and interviews will be recorded and provided to you at the conclusion of the Program.

Wednesday, June 12th

12:00 PM - 1:30 PM ET

Session 6: Mock Interviews with Jenn

Step into the spotlight with confidence! Present your refined narrative to a supportive audience, and receive personalized feedback to elevate your storytelling prowess. Your presentations and interviews will be recorded and provided to you at the conclusion of the Program.

Tuesday, June 18th

5:30 PM - 7:30 PM ET

BONUS! Drop The Mic Night

In this high-energy live event, you will have your moment to shine by putting your newfound storytelling skills to work to captivate the audience in just 5 minutes! It’s a thrilling showcase where nerves meet excitement and confidence is born.

Investment: $1,200

Pay in full or in three monthly payments of $400. 

Meet the Facilitators

Jenn Lederer

Jenn is an NYC based award-winning comedian and keynote speaker. Her work has been featured by SiriusXM,, The Huffington Post, Inspiring Lives Magazine, on stages at YALE, Twitter and Google Headquarters in NYC and comedy clubs throughout New York City and Europe. Performing all over the country, internationally and virtually, too! Jenn emcees and leads workshops and keynotes helping audiences learn how to answer the one question everyone hates (but can’t avoid) “What do you do?” using the “comedian’s formula” for educating, connecting and amusing your audience. Jenn’s experience spans 15+ years and at least 8 different avenues in the creative industry that include earning a BA in Dance from Point Park University, co-writing an off-off-Broadway musical, co-writing an album, owning and running a Talent Management company representing actors for film, TV and theater, Motivational Speaking, Business Coaching and now comedy. Stay tuned for what’s next!

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Jenn Lederer Headshot Laughing.heic

Shannon Malkin Daniels

Shannon is a communication nerd, TEDx speaker, international author and entrepreneur who views obstacles as opportunities and believes anything is possible with the right combination of creativity, hard work and perseverance. Applying this mindset has enabled Shannon to develop innovative solutions and stand out as a leader. In 2018, she drew upon her communication expertise to found encaptiv, an award-winning audience engagement and conversion platform for virtual, hybrid and in-person presentations and events. Shannon holds a master’s in interpersonal communication from the University of Central Florida, has served on the faculty at Columbia University and Iona College, and has been coaching executives, professionals, entrepreneurs and students on effective communication and public speaking skills for a decade. Among her many accomplishments, Shannon has helped clients land, develop and deliver TEDx talks - including one that became a viral phenomenon that turned into a book deal; successfully navigate Shark Tank auditions to get to filming; transform authors' words into impactful keynotes that launched their books...and more! Shannon is the Co-Founder of SOW Victory Fest, a global event that celebrates, elevates and empowers women; and Co-Founder of Stamford Innovation Week, a week-long festival and conference celebrating innovation, entrepreneurship and technology. Her book, Water Yourself, has been read in 10 countries and the second edition was released in April 2023.

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