Is Your Message Magnetic?
- Shannon Malkin Daniels
- Mar 10
- 2 min read

What if I told you that getting people to say “YES” isn’t about talking louder, it’s about talking clearer?
Most people assume that attracting the right clients, investors or opportunities means pushing their message harder:
🔹 More marketing
🔹 More pitching
🔹 More convincing
But the truth is, nobody cares what you’re selling. They care what you can do for them. How you solve a problem, resolve a pain point or make their life better. That's where magnetic messaging comes in.
When your messaging is magnetic, the right people recognize you instantly. They see the value in what you do before you even have to ask. And that doesn’t just apply to public speaking, it applies to every form of communication:
✔️ The boardroom
✔️ Pitching investors
✔️ Networking
✔️ Social media
✔️ Your website
The secret? Authenticity and Consistency.
When you show up as yourself everywhere—whether it’s a meeting, a stage, or a LinkedIn post—people notice. They trust you. They connect with you. And they’re far more likely to say yes.
I’ve been told that no matter where or how I show up, I’m always me. And that’s the best compliment I’ve ever received. Because the truth is, if you’re not showing up as yourself, you’re missing opportunities to connect with the people who need you most.
How to Make Your Message Magnetic
Want to refine your messaging so it speaks directly to the right people? Here are three things to focus on:
✅ Clarity over complexity. Stop listing your services. Instead, talk about the outcomes and transformation you create. People don’t care about your title, they care about what you do for them.
✅ Consistency across all platforms. If you sound polished on stage but stiff in meetings (or authentic on social but robotic in your pitch), you’re creating confusion. Your message should feel the same no matter where people encounter you.
✅ Your unique perspective. The thing that sets you apart isn’t what you do, it’s how you see the world. Your experiences, approach and values shape your message. Own them.
Now, take a moment to review your own messaging. Is it authentic and consistent across all your communication channels? If it’s not, or if you’re unsure how to make it magnetic, let’s connect. I’d be happy to help you refine your message so it truly reflects who you are and attracts the right people.
Speak Success,

Public Speaking & Authenticity Coach
Founder, SPEAC Success
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